The Brand Digest – Medium

The Brand Digest

Harnessing The Intangible: Creating Brand Value Through Consumer Perception & Business Thinking

‘If this brand were split up, I would give you the land and brick and mortars, and I would take the brands and trademarks, and I would fare…

Aug 28

Aug 28

The Strategic Role of Brands in 2024: A Luxury Perspective

2024 seems like a year propelled by rapid evolution in the landscape of business. With technological advancements, shifting consumer…

Apr 30

The Strategic Role of Brands in 2024: A Luxury Perspective

Apr 30

Finding Footing: The Middle Ground For Sustainable Luxury Consumption

Sustainability is not an easy path. But trying is the best that any of us can really do. While there may be challenges and hesitations on…

Nov 3, 2023

Sustainable Luxury Brands

Nov 3, 2023

Sustainability, Business & Consumer Behavior: Challenges for Luxury Brands

The Luxury Industry, known for its opulence, indulgence and exclusivity, is increasingly recognizing the importance of Sustainability…

Nov 3, 2023

Thomas Burberry, Sustainable Luxury

Nov 3, 2023

Balancing Sustainability and Indulgence in Luxury: The Consumer’s Perspective

Sustainability has increasingly become a very important factor in consumer decision making, affecting their buying behavior, post-COVID…

Jun 19, 2023

Balancing Sustainability and Indulgence in Luxury: The Consumer’s Perspective

Jun 19, 2023

Is True Sustainability Possible In Luxury? The Paradox Of Sustainable Luxury.

When we think of Luxury, we seldom think of Sustainability as a word that might have any relevance with it. By definition, Luxury is…

May 2, 2023

Is True Sustainability Possible In Luxury? The Paradox Of Sustainable Luxury.

May 2, 2023

Valentino Collezione Milano: Writer’s Campaign, Maison Valentino

The Luxury Universe has a way of delivering something for everyone. If you look hard enough, you’ll find what you’re looking for- just…

Jul 21, 2022

Emma Roberts X Valentino, PC: Forbes

Jul 21, 2022

Women’s Tales Campaign by Miu Miu

The love affair between movies and luxury has been long and glorious. While luxury has always used movies to showcase the lifestyle it…

Jul 21, 2022

Women’s Tales Campaign by Miu Miu

Jul 21, 2022

Why Luxury Brands Need Emotional Branding

“Humans are not creatures of logic; we are creatures of emotion. We do not care what’s true. We care [about] how it feels.”

Feb 15, 2022

Why Luxury Brands Need Emotional Branding

Feb 15, 2022

Burberry Acoustic Campaign by Burberry, London

Hearing is our second most important sense after sight and affects all of us. And not just emotions, sound also affects how we react and…

Dec 9, 2021

Burberry Acoustics Campaign, PC: redbrick.me

Dec 9, 2021

The Brand Digest

A bunch of Consultants inspired by the world of Art, Luxury and Brands. Here to simplify Luxury & help you build the Brands of your dreams.

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