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The Brand Digest

The Brand Digest

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Jun 22, 2025

Art In The Age Of AI: A Luxury Perspective

In an era where AI is revolutionizing everything from design to production to customer experience, ever wondered why does Luxury still…

Art In The Age Of AI: A Luxury Perspective

The Brand Digest

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Aug 28, 2024

Harnessing The Intangible: Creating Brand Value Through Consumer Perception & Business Thinking

‘If this brand were split up, I would give you the land and brick and mortars, and I would take the brands and trademarks, and I would fare…

The Brand Digest

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Apr 30, 2024

The Strategic Role of Brands in 2024: A Luxury Perspective

2024 seems like a year propelled by rapid evolution in the landscape of business. With technological advancements, shifting consumer…

The Strategic Role of Brands in 2024: A Luxury Perspective

The Brand Digest

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Nov 3, 2023

Finding Footing: The Middle Ground For Sustainable Luxury Consumption

Sustainability is not an easy path. But trying is the best that any of us can really do. While there may be challenges and hesitations on…

Sustainable Luxury Brands

The Brand Digest

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Nov 3, 2023

Sustainability, Business & Consumer Behavior: Challenges for Luxury Brands

The Luxury Industry, known for its opulence, indulgence and exclusivity, is increasingly recognizing the importance of Sustainability…

Thomas Burberry, Sustainable Luxury

The Brand Digest

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Jun 19, 2023

Balancing Sustainability and Indulgence in Luxury: The Consumer’s Perspective

Sustainability has increasingly become a very important factor in consumer decision making, affecting their buying behavior, post-COVID…

Balancing Sustainability and Indulgence in Luxury: The Consumer’s Perspective

The Brand Digest

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May 2, 2023

Is True Sustainability Possible In Luxury? The Paradox Of Sustainable Luxury.

When we think of Luxury, we seldom think of Sustainability as a word that might have any relevance with it. By definition, Luxury is…

Is True Sustainability Possible In Luxury? The Paradox Of Sustainable Luxury.

The Brand Digest

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Jul 21, 2022

Valentino Collezione Milano: Writer’s Campaign, Maison Valentino

The Luxury Universe has a way of delivering something for everyone. If you look hard enough, you’ll find what you’re looking for- just…

Emma Roberts X Valentino, PC: Forbes

The Brand Digest

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Jul 21, 2022

Women’s Tales Campaign by Miu Miu

The love affair between movies and luxury has been long and glorious. While luxury has always used movies to showcase the lifestyle it…

Women’s Tales Campaign by Miu Miu

The Brand Digest

·

Feb 15, 2022

Why Luxury Brands Need Emotional Branding

“Humans are not creatures of logic; we are creatures of emotion. We do not care what’s true. We care [about] how it feels.”

Why Luxury Brands Need Emotional Branding

The Brand Digest

A bunch of Consultants inspired by the world of Art, Luxury and Brands. Here to simplify Luxury & help you build the Brands of your dreams.

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