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The Brand Digest

The Brand Digest

The Strategic Role of Brands in 2024: A Luxury Perspective

2024 seems like a year propelled by rapid evolution in the landscape of business. With technological advancements, shifting consumer…

3 min readApr 30, 2024

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The Strategic Role of Brands in 2024: A Luxury Perspective

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The Brand Digest

Finding Footing: The Middle Ground For Sustainable Luxury Consumption

Sustainability is not an easy path. But trying is the best that any of us can really do. While there may be challenges and hesitations on…

4 min readNov 3, 2023

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Sustainable Luxury Brands

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The Brand Digest

Sustainability, Business & Consumer Behavior: Challenges for Luxury Brands

The Luxury Industry, known for its opulence, indulgence and exclusivity, is increasingly recognizing the importance of Sustainability…

3 min readNov 3, 2023

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Thomas Burberry, Sustainable Luxury

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The Brand Digest

Balancing Sustainability and Indulgence in Luxury: The Consumer’s Perspective

Sustainability has increasingly become a very important factor in consumer decision making, affecting their buying behavior, post-COVID…

4 min readJun 19, 2023

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Balancing Sustainability and Indulgence in Luxury: The Consumer’s Perspective

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The Brand Digest

Is True Sustainability Possible In Luxury? The Paradox Of Sustainable Luxury.

When we think of Luxury, we seldom think of Sustainability as a word that might have any relevance with it. By definition, Luxury is…

3 min readMay 2, 2023

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Is True Sustainability Possible In Luxury? The Paradox Of Sustainable Luxury.

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The Brand Digest

Valentino Collezione Milano: Writer’s Campaign, Maison Valentino

The Luxury Universe has a way of delivering something for everyone. If you look hard enough, you’ll find what you’re looking for- just…

5 min readJul 21, 2022

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Emma Roberts X Valentino, PC: Forbes

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The Brand Digest

Women’s Tales Campaign by Miu Miu

The love affair between movies and luxury has been long and glorious. While luxury has always used movies to showcase the lifestyle it…

5 min readJul 21, 2022

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Women’s Tales Campaign by Miu Miu

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The Brand Digest

Why Luxury Brands Need Emotional Branding

“Humans are not creatures of logic; we are creatures of emotion. We do not care what’s true. We care [about] how it feels.”

5 min readFeb 15, 2022

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Why Luxury Brands Need Emotional Branding

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The Brand Digest

Burberry Acoustic Campaign by Burberry, London

Hearing is our second most important sense after sight and affects all of us. And not just emotions, sound also affects how we react and…

4 min readDec 9, 2021

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Burberry Acoustics Campaign, PC: redbrick.me

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The Brand Digest

Gucci’s Artist In Residence Program

Fashion and Art have had a long-standing relationship. It has managed to pass the test of time through its continuous investment in each…

4 min readSep 28, 2021

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Rachel Fienstein at the Chatsworth House, UK, 2019

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The Brand Digest

A bunch of Consultants inspired by the world of Art, Luxury and Brands. Here to simplify Luxury & help you build the Brands of your dreams.

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